What are Vans Platform?

What are Vans Platform?插图

Vans Platform shoes are a unique type of footwear that has garnered immense popularity among fashion enthusiasts in recent years. The shoes are characterized by an elevated platform sole that adds an extra height to the wearer and gives them a distinct look. These shoes are a modern rendition of the classic Vans sneakers and have become a staple in the fashion industry. In this essay, I will delve deeper into the history, design, and cultural significance of Vans Platform shoes, and explore the reasons behind their popularity.

The History of Vans Platform Shoes

Vans was founded in the year 1966 in California, USA, by Paul Van Doren, James Van Doren, Gordon Lee, and Serge D’Elia. Initially, the company started as a small family business that sold shoes directly to consumers from its store in Anaheim, California. In the early years, the company only manufactured simple canvas shoes that were popular among skateboarders and BMX riders.

However, in the 1970s, Vans started experimenting with new designs and materials to cater to the changing trends and demands of the market. It was during this time that the company developed the iconic ‘Old Skool’ sneaker that became an instant hit among skateboarders and punk rockers.

Over the years, Vans continued to innovate and create new styles that resonated with the youth culture of the time. In 1992, the company launched its first-ever Platform shoe, which had a thick rubber sole that elevated the wearer’s height. The shoe was an instant success and became a popular choice among young women who wanted to add an extra height to their appearance.

Since then, Vans Platform shoes have undergone several design iterations and variations to keep up with the ever-changing fashion trends. Today, these shoes come in a wide range of colors, materials, and patterns that cater to a diverse audience.

The Design of Vans Platform Shoes

One of the defining features of Vans Platform shoes is their elevated sole. The platform can range from a few centimeters to several inches, depending on the design and style of the shoe. The sole is made of sturdy rubber that provides a comfortable and supportive base for the feet.

The upper part of the shoe is made of canvas or leather, depending on the design. The canvas version is characterized by the iconic Vans checkerboard pattern, which has become synonymous with the brand. The leather version, on the other hand, is sleeker and more sophisticated, making it a popular choice for formal occasions.

The shoe has a lace-up design with metal eyelets that provide a secure fit. The tongue and collar of the shoe are padded, offering additional support and cushioning to the feet. The inside of the shoe is lined with soft material to ensure maximum comfort.

Cultural Significance of Vans Platform Shoes

Vans Platform shoes have become a cultural icon in the fashion industry. They have been featured in several music videos, movies, and TV shows, cementing their place in popular culture. The shoes are often associated with the punk rock and skater subcultures, where they are worn as a symbol of rebellion and non-conformity.

In recent years, Vans Platform shoes have become a popular choice among fashion enthusiasts of all ages. They are worn for their unique and edgy design, which adds an extra height to the wearer’s appearance. The shoes have been embraced by the LGBTQ+ community, where they are worn as a symbol of pride and individuality.

Vans Platform shoes are also a popular choice among celebrities and influencers, who often wear them to red carpet events and fashion shows. The shoes have been endorsed by several high profile celebrities, including Rihanna, Hailey Baldwin, and Gigi Hadid, among others.

The Popularity of Vans Platform Shoes

The popularity of Vans Platform shoes can be attributed to several factors. Firstly, the shoes have a unique and edgy design that sets them apart from other footwear options in the market. The elevated sole adds an extra height to the wearer’s appearance, making them stand out in a crowd.

Secondly, the shoes are versatile and can be worn with a wide range of outfits, from casual to formal. They can be paired with jeans, shorts, dresses, and skirts, making them a wardrobe staple for many fashion-conscious individuals.

Lastly, the shoes are affordable and offer great value for money. They are priced competitively, making them accessible to a wide range of consumers.

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